MisterK
Apr 3, 11:25 AM
I loved this ad. The voiceover reminds me of old Hal Riney commercials, where there is a reverence for the product � a person with quiet confidence telling you a "truth". When the message is a simple one, it's easier to tell a compelling story. Here's the message: when you don't notice the tech the experience feels magical.
There's nothing wrong with this. Magic is what tech is at its finest. Engineers and developers become mired in the details of how to make it work and think that's the important part, and then we get awful commercials boasting specs. When we lift abstractions and technological explanations, the things we do become more fantastic. We don't visit websites, but can see all the knowledge of the world. We don't Skype; we talk face-to-face with distant loved ones. We don't use Photoshop brushes; we create images with our fingers. Why are the details of how that happens the important part?
TBWA are the marketing geniuses that have always done Apple's stuff and I'm glad they saw this nugget of truth in Apple's iPad message. This is what we have to do in the advertising business (yes, I'm in it). I've been lucky enough to work with TBWA and can say that they are the real deal. They are true MadMen who honestly look for the most beautiful truth in the products they are asked to sell and then speak that truth more eloquently than everyone else.
People who identify this as "simply advertising" are missing the point. You're not the smartest kid in the playground when you tell everyone that Santa doesn't exist. The smart ones are the kids enjoying Christmas.
There's nothing wrong with this. Magic is what tech is at its finest. Engineers and developers become mired in the details of how to make it work and think that's the important part, and then we get awful commercials boasting specs. When we lift abstractions and technological explanations, the things we do become more fantastic. We don't visit websites, but can see all the knowledge of the world. We don't Skype; we talk face-to-face with distant loved ones. We don't use Photoshop brushes; we create images with our fingers. Why are the details of how that happens the important part?
TBWA are the marketing geniuses that have always done Apple's stuff and I'm glad they saw this nugget of truth in Apple's iPad message. This is what we have to do in the advertising business (yes, I'm in it). I've been lucky enough to work with TBWA and can say that they are the real deal. They are true MadMen who honestly look for the most beautiful truth in the products they are asked to sell and then speak that truth more eloquently than everyone else.
People who identify this as "simply advertising" are missing the point. You're not the smartest kid in the playground when you tell everyone that Santa doesn't exist. The smart ones are the kids enjoying Christmas.
torn
Oct 2, 10:41 AM
I also bought mine from ebay
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=160479649119
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=160479649119
TangoCharlie
Aug 25, 03:36 AM
http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)
One blog claims (http://www.freemacblog.com/no-to-my-order-again/) that bulk orders for the Mac mini are currently being denied until after Labor Day.
Sheesh! Do we really have to wait 'til May before we can buy any more Mac minis? This smacks of serious mis-management!! :eek:
One blog claims (http://www.freemacblog.com/no-to-my-order-again/) that bulk orders for the Mac mini are currently being denied until after Labor Day.
Sheesh! Do we really have to wait 'til May before we can buy any more Mac minis? This smacks of serious mis-management!! :eek:
Mr-Stabby
Apr 12, 09:36 PM
BETA! We no GET
Yeah BETA sounds like we won't be getting it for a while :(
Yeah BETA sounds like we won't be getting it for a while :(
marcre3363
Apr 12, 08:42 PM
I received an email from Avid yesterday offering FCP owners an opportunity to buy Media Composer for $995. If I had the cash, I'd probably jump on it.
motulist
Aug 7, 03:29 AM
An image of the new iPhone just came out! I can't reveal the source I got it from, but you have to trust me, this is the real deal!
shawnce
Nov 16, 11:50 AM
Usually true, but with FB-DIMMs the 256MB and 512MB only use one of the onboard buffer channels (as in buffer channels on the module itself). Humm ... never ran across any documentation to that effect. You have an online reference? (I believe you, just like having reference information)
tipdrill407
Jul 13, 10:53 PM
Put it in the Core 2 Duo Macbook Pro 17" and I'm all over it. Would still like to see if HD-DVD prevails.
Now, I have a plasma hdtv that'll "do" 1080i and a dvd player that can output and upscale (if needed) to 1080i--can I burn 1080i sources and play the BR disk in my dvd player OR will I also need a BR player to view HD video? 25gb per side is a nice chunk o' storage though.
B
You'll neet a blu ray player. A non blu-ray dvd player does not have the correct laser to read a blu ray disc.
Now, I have a plasma hdtv that'll "do" 1080i and a dvd player that can output and upscale (if needed) to 1080i--can I burn 1080i sources and play the BR disk in my dvd player OR will I also need a BR player to view HD video? 25gb per side is a nice chunk o' storage though.
B
You'll neet a blu ray player. A non blu-ray dvd player does not have the correct laser to read a blu ray disc.
suneohair
Nov 15, 09:58 AM
For some time, Handbrake didn't use more than two cores - owners of Quad G5s reported CPU usage of exactly 50 percent, then someone changed it and Quad G5s reported 100 percent CPU usage.
What we don't know: Was the code changed to use up to four processors, or as many processors as are available? Developers are usually very unwilling to ship code that they haven't been able to try out, so expect a version using eight cores about two days after the developers have access to an eight core machine.
In the case of Handbrake, encoding to MPEG4 seems already limited by the speed of the DVD drive; you can't encode faster than you can read from the DVD. H.264 is still limited by processor speed. Using eight cores is not too difficult; for example, if you encode 60 minutes of video, just give 7 1/2 minutes to each core.
Applications should be, and most likely are written to take advantage of available resources. A developer should be writing applications to take advantage of 8-cores already, they don't need an 8-core machine to do so.
What we don't know: Was the code changed to use up to four processors, or as many processors as are available? Developers are usually very unwilling to ship code that they haven't been able to try out, so expect a version using eight cores about two days after the developers have access to an eight core machine.
In the case of Handbrake, encoding to MPEG4 seems already limited by the speed of the DVD drive; you can't encode faster than you can read from the DVD. H.264 is still limited by processor speed. Using eight cores is not too difficult; for example, if you encode 60 minutes of video, just give 7 1/2 minutes to each core.
Applications should be, and most likely are written to take advantage of available resources. A developer should be writing applications to take advantage of 8-cores already, they don't need an 8-core machine to do so.
twoodcc
May 8, 10:13 AM
ive completely forgotten about this.. i wanna do it but i dont want my baby imac over heating :(
Well the bigadv units is where the points are at. I've heard of people doing them with an i7 iMac. You could give it a shot, and if you think it's too hit, then just stop it and do the a3 units
Well the bigadv units is where the points are at. I've heard of people doing them with an i7 iMac. You could give it a shot, and if you think it's too hit, then just stop it and do the a3 units
antmarobel
Mar 31, 11:49 AM
Ok folks!!! Now try to manage your favorites in "Favorites Bar"!!! Try to change their places and see what happen!!! Pure madness!!!:D:D
twoodcc
Jul 13, 10:42 PM
dang, that would be awesome. i just hope i can buy one and put it in an external enclosure and have my mac be able to use it
pixelvandal
Sep 6, 07:48 PM
I can not believe how long it has taken me to finally bother to register here...And it has taken the release of an iMac to do it. I have never wanted an iMac, I've always been a 'pro' user - video editor, shake operator etc. I am still perfectly happy using my G5, plenty of grunt, and to be honest - wasn't really tempted to buy a MacPro, not for a little while anyway.
Then Apple drops the 24" iMac & I'm suddenly thinking, OMG I wan't one of those, in fact i think I will 'retire' my G5 (to a render machine anyway)...then I start reading the same retarded posts about Apple not having a mid sized desktop machine, complaining that they want more hard drive bays, that they 'have' to buy an iMac as a AIO...
For god sake's wake up & smell the roses...buy the iMac, stick your existing monitor on it & have twice the desktop...Apple will never release a mid-sized tower...
Who really wants more internal drives anyway? I have no less than eight external firewire drives, I fill them up so quickly that I wouldn't want to have them internal anyway...so stop complaing and shell out for an external drive - they're much more flexible & with FW800 plenty speedy - even for HD capture.
And do we honestly need to complain about the graphics card again??? Get over it the 7600 is a fine card, after all this is a 'consumer' workstation. If you really want to stick ten drives in your machine, six video cards, 4000Gb of ram - buy a MacPro - it's what they are built for!
I realise that you can never satisfy everyone all the time, but as a loooonnnngggg time Apple user I can honestly say that Apple are providing us with plenty of options, realistically more than ever before.
PS - please stop whinging about your MB & MBP in the iMac thread, I'm sure there's more appropriate venues...
Then Apple drops the 24" iMac & I'm suddenly thinking, OMG I wan't one of those, in fact i think I will 'retire' my G5 (to a render machine anyway)...then I start reading the same retarded posts about Apple not having a mid sized desktop machine, complaining that they want more hard drive bays, that they 'have' to buy an iMac as a AIO...
For god sake's wake up & smell the roses...buy the iMac, stick your existing monitor on it & have twice the desktop...Apple will never release a mid-sized tower...
Who really wants more internal drives anyway? I have no less than eight external firewire drives, I fill them up so quickly that I wouldn't want to have them internal anyway...so stop complaing and shell out for an external drive - they're much more flexible & with FW800 plenty speedy - even for HD capture.
And do we honestly need to complain about the graphics card again??? Get over it the 7600 is a fine card, after all this is a 'consumer' workstation. If you really want to stick ten drives in your machine, six video cards, 4000Gb of ram - buy a MacPro - it's what they are built for!
I realise that you can never satisfy everyone all the time, but as a loooonnnngggg time Apple user I can honestly say that Apple are providing us with plenty of options, realistically more than ever before.
PS - please stop whinging about your MB & MBP in the iMac thread, I'm sure there's more appropriate venues...
daneoni
Sep 1, 11:59 AM
I guess they plan to put the 2.93GHz Core 2 Extreme or 2.66GHz processor in it. IF they make the display height adjustable...i might consider it. Otherwise the MacPro remains the slated candidate for my desktop needs
Counterfit
Apr 19, 02:51 AM
Read Apple's own statement and tell me where it says their computers are for everyone: *cough*Macintosh, the computer for the rest of us :D
imac_japan
Apr 8, 09:05 AM
maybe thats because its not true and most mac articles are written by very wintel biased writers.
Well....then Is this the Mac-files ?
Is there a conspiracy ???
Well....then Is this the Mac-files ?
Is there a conspiracy ???
solvs
Jan 2, 03:00 AM
I'm hoping they release a mini laptop. That's the only thing I really care about. Which means they probably won't.
I try not to expect too much so I'm not disappointed.
I try not to expect too much so I'm not disappointed.
vincenz
Apr 9, 11:34 PM
I can't drive stick, but I really want to learn one day. They look like fun when not in traffic.
Mainyehc
Nov 28, 01:08 PM
Money talks. A big ad campaign will produce much increased Zune sales.
And it's also true for Apple. Many people buy iPods because they have seen all of those TV ads and billboards, not because they did extensive comparison shopping.
Come to think of it, a good number of iPod purchasers are filling demands of their kids, who specifically plead for iPods. And kids are greatly influenced by advertising.
Which kids? The same kids who are specifically pleading for MacBooks? ... Windows, and the ever-uncool Microsoft is getting long in the tooth (and those who may want Vista will have to start thinking about replacing their old PCs anyway), and and the Zune is too late in the game. It doesn't matter that they have 95% of PC marketshare and a lot of money to burn. So did the Roman Empire, for that matter (money, not marketshare :p )! Remember what that guy from Creative said about "spending billions on advertising"? Dit it work? They even had to resort to a foul patent infringement lawsuit to earn some cash and keep afloat!
Sure, if there's a company that can easily perform a media-blitz, it's Microsoft, but OTOH, if there's a company which is ALREADY doing it (try "doing it from day one"), it's Apple... It's actually quite impressive for such a small company! But then again, everything Apple does is quite impressive on its own. ;)
Anyway, isn't Apple historically a very marketing-happy company? "1984", "Lemmings", "Think Different", "Switch", "Silhouettes", now the "Get a Mac" campaign... Unlike a company we know, which is almost exclusively marketing-driven (FUD, vaporware, "Office Dinossaurs", "Start... something... whatever"... "Welcome to the Social", WTF?... :rolleyes: ). Apple has a top notch product, and M$ does not. And they will certainly respond if M$ even attempts doing something that remotely resembles a media-blitz, and will certainly come out on top (especially if, as a product-driven company that they are, they keep coming up with a stream of new, competitive iPods...).
The Zune is DOA, I'm afraid... And Microsoft isn't looking too good, either, and even though they'll still be around 10-15 years from now, they probably won't reach their 50th anniversary (unlike Apple, I'm guessing)... I might be wrong, but IMHO, this whole Zune-to-be debacle will be the first (or is it?) among many nails in M$'s coffin, because in this case they initially set out to compete with an established and nearly invincible leader, unlike their constant (and not that successful) attempts at controling emerging markets. Honestly, why does M$ keeps trying to "innovate" on each and every market, instead of just focusing on the PC platform? They are only making fools of themselves by reusing (our outright copying) other companies' designs, by slapping stock photos and un-catchy slogans all over their software and websites, etc... :rolleyes:
People may have fallen for their lines for 20+ years, but they may one day wise up as far as the PC market is concerned, I hope (of course, someone would have to come up with a viable Windows competitor, whether Apple's own OS X - not very likely for reasons everyone in this board is more than aware of -, or some OSS driven platform, who knows?)... Because they're already showing signs of that on the consumer electronics market. :cool:
And it's also true for Apple. Many people buy iPods because they have seen all of those TV ads and billboards, not because they did extensive comparison shopping.
Come to think of it, a good number of iPod purchasers are filling demands of their kids, who specifically plead for iPods. And kids are greatly influenced by advertising.
Which kids? The same kids who are specifically pleading for MacBooks? ... Windows, and the ever-uncool Microsoft is getting long in the tooth (and those who may want Vista will have to start thinking about replacing their old PCs anyway), and and the Zune is too late in the game. It doesn't matter that they have 95% of PC marketshare and a lot of money to burn. So did the Roman Empire, for that matter (money, not marketshare :p )! Remember what that guy from Creative said about "spending billions on advertising"? Dit it work? They even had to resort to a foul patent infringement lawsuit to earn some cash and keep afloat!
Sure, if there's a company that can easily perform a media-blitz, it's Microsoft, but OTOH, if there's a company which is ALREADY doing it (try "doing it from day one"), it's Apple... It's actually quite impressive for such a small company! But then again, everything Apple does is quite impressive on its own. ;)
Anyway, isn't Apple historically a very marketing-happy company? "1984", "Lemmings", "Think Different", "Switch", "Silhouettes", now the "Get a Mac" campaign... Unlike a company we know, which is almost exclusively marketing-driven (FUD, vaporware, "Office Dinossaurs", "Start... something... whatever"... "Welcome to the Social", WTF?... :rolleyes: ). Apple has a top notch product, and M$ does not. And they will certainly respond if M$ even attempts doing something that remotely resembles a media-blitz, and will certainly come out on top (especially if, as a product-driven company that they are, they keep coming up with a stream of new, competitive iPods...).
The Zune is DOA, I'm afraid... And Microsoft isn't looking too good, either, and even though they'll still be around 10-15 years from now, they probably won't reach their 50th anniversary (unlike Apple, I'm guessing)... I might be wrong, but IMHO, this whole Zune-to-be debacle will be the first (or is it?) among many nails in M$'s coffin, because in this case they initially set out to compete with an established and nearly invincible leader, unlike their constant (and not that successful) attempts at controling emerging markets. Honestly, why does M$ keeps trying to "innovate" on each and every market, instead of just focusing on the PC platform? They are only making fools of themselves by reusing (our outright copying) other companies' designs, by slapping stock photos and un-catchy slogans all over their software and websites, etc... :rolleyes:
People may have fallen for their lines for 20+ years, but they may one day wise up as far as the PC market is concerned, I hope (of course, someone would have to come up with a viable Windows competitor, whether Apple's own OS X - not very likely for reasons everyone in this board is more than aware of -, or some OSS driven platform, who knows?)... Because they're already showing signs of that on the consumer electronics market. :cool:
Lukeit
Mar 31, 02:43 AM
Regarding the launchpad... I can't remove applications anymore...
When I click "option" the icons get to "shake" but there is not X sign to click to delete the app... they just wiggle and can't be deleted.
Any of you the same?
Also very difficult to move them around...
In my experience launchpad was working better on preview 1!
Ideas?
When I click "option" the icons get to "shake" but there is not X sign to click to delete the app... they just wiggle and can't be deleted.
Any of you the same?
Also very difficult to move them around...
In my experience launchpad was working better on preview 1!
Ideas?
gnasher729
Apr 26, 12:55 PM
Yes Amazon jump on the "it's generic" bandwagon. :rolleyes:
Please lets just keep this thread about the response and not "But how is it generic. . ." "Apple didn't create App. . ." "Well Amazon is right it's generic. . ."
I don't think it's generic that's my opinion and I'm sticking to it. I'm moving on.
Amazon's problem is that Apple actually has a valid trademark. Microsoft did the right thing: They probably want to use the trademarked term, so they sued Apple to get the trademark invalidated _before_ using it. There is no legal risk for Microsoft there; worst case they lose the court case and have to pay their lawyers and go home, that's it. Amazon did the wrong thing: They just used the trademarked term. They continue using it throughout this lawsuit apparently. So if Amazon loses, this could be very, very expensive for them.
Amazon did something similar with their cloud-based streaming service, which they started without permission of the record companies. Which means they are ahead of Apple and Google, but they are being sued now, and if anything sticks, this could be very, very expensive. Much more expensive than using "App Store" without Apple's permission.
Please lets just keep this thread about the response and not "But how is it generic. . ." "Apple didn't create App. . ." "Well Amazon is right it's generic. . ."
I don't think it's generic that's my opinion and I'm sticking to it. I'm moving on.
Amazon's problem is that Apple actually has a valid trademark. Microsoft did the right thing: They probably want to use the trademarked term, so they sued Apple to get the trademark invalidated _before_ using it. There is no legal risk for Microsoft there; worst case they lose the court case and have to pay their lawyers and go home, that's it. Amazon did the wrong thing: They just used the trademarked term. They continue using it throughout this lawsuit apparently. So if Amazon loses, this could be very, very expensive for them.
Amazon did something similar with their cloud-based streaming service, which they started without permission of the record companies. Which means they are ahead of Apple and Google, but they are being sued now, and if anything sticks, this could be very, very expensive. Much more expensive than using "App Store" without Apple's permission.
poguemahone
Jan 12, 07:45 AM
Hi
As much as I want to see a Apple home server coupled with a few Terra to hold our ever increasing amounts of crap and Apple TV to boot...I don't think I will see it...
but is this maybe the AIR angle
http://www.macrumors.com/2007/07/19/ipod-or-iphone-media-remote-control/
Pog Out
As much as I want to see a Apple home server coupled with a few Terra to hold our ever increasing amounts of crap and Apple TV to boot...I don't think I will see it...
but is this maybe the AIR angle
http://www.macrumors.com/2007/07/19/ipod-or-iphone-media-remote-control/
Pog Out
dekator
Aug 25, 04:42 AM
I do hope they'll ship new MacBooks in September. I've been holding off a purchase for that very reason. Anyway, new portables should ship this year... before the German government raises the VAT... :eek:
Mr. Gates
Mar 23, 04:53 AM
I would need a 2.4 TB iPod to store all of my Music.
Right now I'm using an 80 gig and choosing different playlists on my monthly sync.
I only use it for the car so I'm not too concerned with upgrading.
With my iPhone I use the app "ORB (http://www.orb.com/en/orblive)" and have full access to the home server anytime but that depends on DATA and is sometimes slow or in bad coverage areas.
I only need this for the car, so no big deal.
But if they stop making the classic I would be bummed out
Right now I'm using an 80 gig and choosing different playlists on my monthly sync.
I only use it for the car so I'm not too concerned with upgrading.
With my iPhone I use the app "ORB (http://www.orb.com/en/orblive)" and have full access to the home server anytime but that depends on DATA and is sometimes slow or in bad coverage areas.
I only need this for the car, so no big deal.
But if they stop making the classic I would be bummed out
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